When you want to start an SEO campaign, it’s always a good idea to do some research. You can look into successful case studies, and use those strategies to help you launch your own local SEO campaign. These tips can give you a starting point and will give you the tools you need to succeed.
American Egg Board
The American Egg Board is an industry marketing group that connects egg farmers and consumers in the U.S. Its mission is to communicate the value of the Incredible Edible Egg. Using an SEO strategy, AEB is able to build awareness and increase traffic.
Despite its strong SEO strategy, the American Egg Board had seen a steady decline in organic traffic, a problem that was not attributed to the website. In order to boost traffic and reach, AEB worked with an agency that specializes in local SEO packages. They also revamped their website to make it more user-friendly. This was done by using an SEO-first approach to its content and website architecture. As a result, they saw a 22% increase in website traffic, as well as an 87% increase in mobile traffic.
The American Egg Board has recently launched a new campaign called the “Eggcelerator LabTM”, which aims to develop new uses for eggs. This is a result of the work of the organization’s innovation center, which has created a network of insights and developed market-ready products. To promote the launch of the new campaign, AEB contracted with a top PR firm.
After reviewing the internal communications of the marketing group, a leading public health attorney stated that the campaign was in violation of USDA regulations. He urged the White House to investigate the industry for “deceptive endorsements”. Another petitioner, Tetrick, demanded that the USDA clamp down on the food lobby.
In the end, the federally-appointed marketing group bought off unwitting bloggers, who were then paid to promote the company’s products. They did so under the guise of conducting consumer research. But the USDA’s official said that the group was not committing any illegal actions.
Central Michigan University
Central Michigan University, located in Mount Pleasant, Michigan, is one of the largest public institutions in the country. The university offers a variety of academic programs. It has more than 20,000 undergraduate students.
Search engine optimization is an important tool for an educational institution. While national search results can be helpful in attracting prospective students, local searches are also a great way to communicate your institutional strength. Having a microsite, which is a custom landing page designed for the needs of the search engines, is a good way to start. As well, having relevant links from authoritative sources can drive traffic and increase the ranking potential of your website.
Considering that the average student will travel less than fifty miles to get to a college, the ability to get a high ranking in a local search engine can greatly impact the number of applicants that the university receives. That’s why understanding the fluctuations of a local ranking can help you better understand the landscape and what strategies to pursue to improve your own marketing efforts.
In order to make an impact on local search results, you’ll need to consider your goals and objectives. For example, you might want to increase your social media shares of a premium video or increase your applications to the fall session of a particular program. You can use Google Analytics to track these goals. This will allow you to see how your efforts are progressing and to celebrate successes along the way.
If you’re not sure how to go about executing a local SEO campaign, a company such as BrightEdge can help you identify the relevant Google local search engines and set up a tracking program to monitor your rankings. Once you have a solid grasp of the ranking parameters, you can begin building a local landing page to boost your website’s ranking and drive more traffic to it.
Paid Search can Support Struggling Organic Local Search
If your organic local search is not showing up, there are several strategies that you can implement to support your rankings. Paid advertising is one of these methods. It can help your site generate views, clicks, and purchases. You can also use offsite advertising to drive traffic to your website.
To begin, you should determine what type of results you want to appear. If you want your business to show up when users are searching for your industry, you need to create relevant content. This means targeting keywords related to your product or service. The content must be high quality to generate repeat visits.
If you have a brick-and-mortar store, it’s best to focus on organic SEO. This method improves your visibility in non-local search results.
Organic results are considered trustworthy. They include articles, web pages, and videos. However, they don’t include detailed business information. These types of results are subject to daily algorithm updates and market adjustments.
While organic search results take a few months to appear, you can start generating results immediately through paid advertising. Paid advertisements will display in the top slots of your search results.
When you pay for a spot, you’re paying to advertise to a targeted audience with transactional intent. People with this intent are ready to make a purchase. In addition, you can use social mentions to boost your rankings.
Google Ads is one of the fastest ways to approve ads. You can get your ads approved in as little as 24 hours. Another method is Facebook Ads. Once your ad is approved, you can display it for a predefined dollar amount.
Local content is another type of result that can be beneficial to your website. This includes places nearby and things relevant to your industry. Using relevant links from credible sources can also lead to more traffic.
Setting Realistic Goals
Setting realistic goals for your local SEO campaign is a great way to ensure you get the results you want. It also gives you a sense of purpose and a roadmap to follow.
There are many factors that influence the success of your SEO efforts. External factors such as competition, seasonality, and global pandemics can all affect your business and therefore business protection is important. The most important thing to keep in mind is that success isn’t guaranteed. You have to do your best to keep up with the competition. This means setting smart goals, tracking your metrics, and making tweaks as you go along.
It’s no secret that your SEO efforts can be a time-consuming and arduous process. To avoid the burnout that comes from trying to juggle too many balls at once, you need to set reasonable, attainable, and realistic goals. While it may be tempting to throw up your hands and give up, the best approach is to take control of the situation.
One of the best ways to accomplish this is to create a checklist of SEO-related activities. These include publishing articles, creating a blog, updating your Facebook and Twitter pages, producing a video, and making sure you have a location page. Having a well-thought-out location page can be a real asset in generating first-page visibility.
Creating a checklist of SEO-related activities can also help you track and measure your progress. This can be especially helpful when you don’t have a team of experts to do it all for you.
Setting realistic goals for your local SEO campaign is the best way to ensure you get the results you want. This will not only strengthen your SEO strategy, but it can also save you from the pitfalls associated with overzealousness.
